This project was born out of a frustration with Pritt Stick. I have always wondered why there isn't a square Pritt Stick. I decided to look at how a square Pritt Stick could be branded and packaged. My idea circles around the tag line, "don't be so square". I designed an outer box that has the appearance of a boring shirt or top and made it so when opening the box it resembled a super hero ripping their shirt off to reveal their more exciting alter ego.
This project was born out of a frustration with Pritt Stick. I have always wondered why there isn't a square Pritt Stick. I decided to look at how a square Pritt Stick could be branded and packaged. My idea circles around the tag line, "don't be so square". I designed an outer box that has the appearance of a boring shirt or top and made it so when opening the box it resembled a super hero ripping their shirt off to reveal their more exciting alter ego.
